> eChoices Matrix
Overview
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
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eChoices Matrix


Sunogos uses a combination of Value Discipline (as introduced by Treacy / Wiersema) and stage of IT to assess a client's opportunities going forward to leverage benefits of modern IT.

We think the eChoices Matrix is a powerful tool to help develop a comprehensive IT strategy for our clients. The intersection of an organization's value discipline (column) and stage of IT (row) provides guidelines and ideas to support business objectives using information technology.

 

Overview
Value Discipline


Stage of IT

1
Product Leadership
2
Operational Excellence
3
Customer Intimacy
Stage 1 - Basic
Stage 2 - Reactive
Stage 3 - Planned
Stage 4 - Aligned
Stage 5 - Integrated

 

eChoices Matrix
Value Discipline
1
Product Leadership
2
Operational Excellence
 
3
Customer Intimacy
 
Major
eBusiness Challenges :
· B-Web Integration
· Knowledge Management
· Collaboration
· Portal Design
· Application Design
· B-Web Integration
· Intra-Enterprise Integration
· Portal Design
· Analytics
· Business Process Design
· Customer relationship management (CRM)
· Client Portal
· Contextual Marketing

Stage 1 Basic

–Technology is basic or nonexistent

–Organization is focused on individual initiatives

Product Leadership

- Start to build IT infrastructure / start integration

- Use technology for exchange of documents and collaboration

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Operational Excellence

- Start to build IT infrastructure / start integration

- Use technology to capture and analyze performance data

Customer Intimacy

- Start to build IT infrastructure / start integration

- Use technology to capture client information

Stage 2 Reactive

 

 

–Technology is based on automation of manual processes

–Organization is reactive

–Applications are designed around organizations

–Little data sharing

 

 

Product Leadership

- Increase speed of collaboration
- Do research on related projects
- Increase speed of patent registration - Use Web to locate specific people
- Implement Web-based training
- Put latest tools on Web
- Publish best practices, latest (public) research

 

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Operational Excellence

Use technology to
- lower costs
- shorten supply chain
- display internal operational metrics
- display current operating procedures
- start e-procurement
- Start to build collaboration platform (Infrastructure)
- Integrate data into data warehouse
- start Business Intelligence

Customer Intimacy

Use technology to
- lower costs
- "remember" customer information
- track customers’ unique experiences with company
- record profitability by customer
- Integrate data into data warehouse
- start Business Intelligence

Stage 3 Planned

 

–Key processes are highly automated

–Organization has controls in place

–Applications are designed around processes

–Data sharing within processes, but limited between processes & orgs.

Product Leadership

Do everything described above

- Use Internet technology to increase involvement of partners

- Build Portal for development and collaboration (Intranet)

- Build Knowledge Management system

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Operational Excellence

Do everything described above

Use Internet technology for
- Partner self-service
- Partner visibility into operations
- Integration of business processes
within company
- Organize partner access points into Partner Portals
- Use collaboration platform

Customer Intimacy

Do everything described above

Use Internet technology for
-  customer self-service
- customer visibility into operations
- Organize customer access points into Client Portal

Stage 4 Aligned

 

–Technology deployed throughout the enterprise

–Organization operates within a strategic framework

–Customer service and partnering with the business initiated

–Data is shared among most organizations and processes

Product Leadership

- Outsource everything but core R&D and some administration

- Build virtual organization to do R&D and to deliver products and services

- Build Portal for development and collaboration (Intranet and Extranet)

- Invite partner top participate in Knowledge Management system

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Operational Excellence

- Outsource everything but core processes

- Offer core competence as an e-service

- Implement tasks in cells above for those processes that remain (Business Process Design)

-Integrate business processes with business partners (B-Web)

- Implement employee  self-service and task push

Customer Intimacy

- Do everything in cells above

- Customize all services based on customers requests and profiles

- Deliver services as e-services

- Build “contextual” access points to your customers

Stage 5 Inte-grated

 

 

 

–Technology is fully integrated and highly functional

–Organization is in partnership with the business

–Important components of IT have devolved into the business

–Core IT is responsible for planning, architectures, and infrastructure with heavy business involvement.

 

Product Leadership

Do everything described above

- Continuously review IT Strategy

- Integrate n-tier partners into B-Web

- Review new technologies for improvement / innovation opportunities

Operational Excellence

Do everything described above

- Continuously review IT Strategy

- Integrate n-tier partners into B-Web

- Review new technologies for improvement opportunities

Customer Intimacy

Do everything described above

- Continuously review IT Strategy

- Review new technologies for improvement opportunities

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Do you want to know more about how to use the eChoices Matrix?

Contact Sunogos and one of our consultants will get back to you!




Book Information:

The Discipline of Market Leaders
Choose Your Customers, Narrow Your Focus, Dominate Your Market

Michael Treacy and Fred Wiersema

Addison-Wesley, Reading, Massachusetts, 1997 edition

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Copyright: Sunogos Inc, 2002